Digital Marketing Course in 7 Hours | Digital Marketing Tutorial for Beginners | Edureka digital marketing edureka

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Below are the topics covered in this Digital Marketing Certification tutorial video:
🔸 Module 1: Introduction to Digital Marketing

0:00​ Introduction

4:06​ Introduction to Digital Marketing

5:53​ Digital Marketing Trends

13:13​ Importance of Digital Marketing

17:57​ Top reasons to learn Digital Marketing

24:48​ Channels of Digital Marketing

25:28​ SEO

31:18​ PPC

37:18​ Content Marketing

42:58​ Social Media Marketing

52:48​ Email Marketing

56:58​ Google Analytics

58:58​ Conversion Rate Optimization

🔸 Module 2: Search Engine Optimization

1:06:24​ Why do you need SEO?

1:11:50​ What is Search Engine Optimization?

1:21:40​ Types of SEO

1:34:20​ How does Search Engine work?

1:42:17​​ Tactics and Methods

​1:49:38​ How to optimize Keywords?

​1:53:50​ Title Optimization

​1:58:04​ SEO Tools

​1:59:40​ Guidelines

2:04:40​ What is On-Page SEO?

2:04:50​ Importance

2:06:20​ What are On-Page ranking factors?

2:12:00​ Proper insights about On-Page SEO

2:14:00​ Best tricks and practices

2:17:40​ What is Off-Page SEO?

2:18:40​ Importance

2:19:50​ Link and Non-link related Off-Page SEO factors

2:24:21​ Backlinks

2:25:01​ Off-Page vs On-Page SEO

2:25:51​ Benefits

🔸 Module 3: Paid Marketing with Google Ads

2:27:01​ Concept of Advertisements

2:34:01​ Concepts of Paid Search

2:38:17​ AdRank

2:44:27​ Quality Score

2:50:27​ Quality Score Example

2:51:27​ Types of Search Queries

2:51:37​ Navigational Search Queries

2:52:47​ Informational Search Queries

2:53:47​ Transactional Search Queries

2:55:47​ Why Google Ads

2:56:51​ Business Goals

3:03:11​ Search Ads

3:04:01​ Google Search Network

3:04:51​ Google Ads Account Structure

3:05:31​ Keyword Match Types

3:07:35​ Google Ads Interface

3:07:55​ Display Ads

3:10:50​ Display Ads Targetting options

3:16:06​ Video Ads

3:17:59​ App Ads

3:19:28​ Shopping Ads

3:21:18​ Metrics for SEM

3:28:59​ Introduction to Google Ad Sense

3:31:29​ Types of Ads

3:41:00​ How does AdSense work?

3:43:20​ Getting paid AdSense

3:44:59​ Methods of Payment of AdSense

3:55:14​ Metrics of AdSense

4:00:34​ Managing Google Ads

4:01:04​ Steps for setting up Paid Campaign

4:01:46​ Identify Measurable Goals

4:03:16​ Google Keyword Planner

4:15:39​ Views Ads in Data Analytics

4:17:49​ Multi Chain Funnel Report

4:19:49​ Optimization

🔸 Module 4: Social Media Marketing

4:32:32​ What is Social Media Marketing

4:34:42​ Pillars of Social Media Marketing

4:37:42​ Social Media Marketing Tools

4:39:52​ Social Media Tips

4:42:22​ How to choose the best platform?

🔸 Module 5: Affiliate Marketing

4:43:22​ Understand Affiliate Marketing

4:47:12​ Key Terminology

4:58:46​ How does Affiliate Marketing works

5:0:26​ Setting up Affiliate Marketing as Merchant

5:04:42​ Setting up Affiliate Marketing as Affiliate

🔸 Module 6: Digital Marketing Planning & Strategy

5:16:05​ Why Digital Marketing Plan is necessary?

5:19:01​ What is the structure of a marketing plan?

5:28:21​ How to make an effective marketing plan?

5:32:43​ Best practices

5:35:38​ Why do you need a digital marketing strategy?

5:35:58​ What is a Digital Marketing Strategy?

5:36:48​ How to get started?

5:40:36​ Key points to note

5:42:43​ How to structure a Digital Marketing Plan?

5:47:21​ Tactics to tackle the challenges

🔸 Module 7: Create an IDM Campaign

5:54:31​ Need of IDM Campaign

6:00:23​ Challenges in IDM

6:05:21​ Integrated Digital Marketing Strategies

6:13:16​ Examples of IDM Campaign

🔸 Module 8: Digital Marketing Career

6:20:05​ Who is a Digital Marketer?

6:24:09​ Why choose Digital Marketing?

6:29:17​ How to become a Digital Marketer?

6:34:48​ Beginner-level Interview Questions

6:52:37​ Executive-level Interview Questions

7:12:11​Managerial-level Interview Questions

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In my experience, success with digital marketing comes down to getting the fundamentals right. Then moving onto advanced strategies and techniques. Keep it up!

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Thanks for video